Skip to main content
  1. Chyron
  2. NEWSTICKER
  3. Guides
  4. User Guide

06: Sponsor Module

Overview

With the Sponsors module you can maximize your revenue through total flexibility in scheduling and display. Would you like to rotate three logos during sports and change them every :20 seconds? How about putting a station logo between sponsor logo’s or running a sponsor logo every Monday, Wednesday and Sunday at 6:05AM? It’s all possible with the Sponsors module.

Monitor list of sponsors and clients

To view a list of your sponsor clients:

  1. Navigate to NewsTicker > Sponsors.
  2. The Sponsors page displays a list clients you have configured on your system and your rotation patterns.

Configure your client/sponsor

Your first step is to configure each of your clients.

  1. Click-on the new button next to “Clients”.
  2. Enter the name of the client.
    • The name should also reflect the name of the logo for that client. For example, say you have a giant auto dealership in your town sells different makes and models of cars. If the dealership wants to advertise each of their brands, you’ll need as many client names as you have logos.
  3. Enter the name of the graphic to use for the logo, including the .tga file extension.
    • Sponsor graphics are prepared like all other NewsTicker graphics. The logos must be targa files with an alpha channel, and created in a size that fits your look. These graphics should never be rendered full-screen.

  4. Put the sponsor tagline in the “Tag” section. You can use multiple tag lines, each one on a new line.

    • For those who write their own LOGIC files. The tags are called in the LOGIC file by the [% SPONSORTAG %] command.

  5. Click Save.

Create a rotation (basics)

The next step is to get your sponsor logo’s into a rotation

Part 1: Create a new rotation

  1. Click the New button next to Rotations.
  2. Give the rotation a name.
  3. Click Next.
  4. Under the Basics section, give the rotation a name.
    • The Description box is for a more detailed quick-look at what the rotation does. For example you could have “Mon - Fri :30 seconds per client.” Another may be “Weekend Sports Only.
    • For “Logging” the default choice is going to work almost all the time. When “Only during scheduled time” is selected, NewsTicker will only keep track of the times the logo is sent to the FreedomHD during the time the rotation is active

Create or edit a time sequence (advanced)

From the Edit Rotation page, you can create a time sequence that controls which logos are shown at what time and how the logo’s should rotate.

  1. To create a time sequence that controls what logos should be rotated and how to rotate them, click on the New button next to “Time Sequence”.

  2. If the rotation is the same for the entire day, then simply add one time sequence where the Start and End time are set to Start of day and End of day in the Time Range section. Otherwise, edit the rotation day parts as needed.

    • Example: If you have a sponsor that will run only in the early sports, you would click-on the “Specific Time” radio buttons. Then enter 6 and choose either AM or PM from the drop down.

      You adjust the end time with the same procedure.

  3. Next we can set the days of the week that we want this rotation to run. If you select the “Specific days of the week” radio button you can choose everyday of the week, or only certain days of the week.

Day range

Day Sequence gives your even more flexibility over what days of the week a sponsor runs.

Example: If you have three sponsors (Ford, Toyota, and McDonalds) and each of the three sponsors will be used for an entire day, starting the rotation on a Monday could look like this:

Day Sponsor: Example
Monday Ford
Tuesday Toyota
Wednesday McDonalds
Thursday Ford
Friday Toyota
Saturday McDonalds
Sunday Ford


To make this work, build a “Time Sequence” for each original rotation day, in this case three.

In this example:

  1. Build the “Ford Time Sequence.” In the “Day Range” section you set the “Day Sequence number to 1.
  2. From the next drop down choose “All Days” of the week or the proper subset - Weekdays or Weekends only.
  3. Build the “Toyota Time Sequence.” In the “Day Range” section you set the “Day Sequence number to 2.
  4. From the next drop down choose “All Days.”
  5. Build the “McDonalds Time Sequence.”
  6. In the “Day Range” section you set the “Day Sequence number to 3.
  7. Then from the next drop down choose “All Days.”

Now when you run the Master Rotation NewsTicker automatically calculates which sponsor of the three should run.

Advanced settings: Client rotation order

You assign the client rotation at the bottom. The box on the left side is a listing of all the clients that are configured on the system. The right hand box shows the order you want to rotate the logs in.

  1. Simply select the client name
  2. Press the arrow over button to create the order to use in the rotation.
  3. Save your changes.

The ability to specify rotations per LOGIC file is in the development pipeline.
Once you’re happy with the time sequence click on “Save.” You can go back and edit your rotations and time sequences at any time by clicking on the notepad icons.

To further refine how sponsors rotate, use the Advanced section of “Sponsors: Edit Rotation .”

In our previous example, sponsors were rotating on a daily basis. Here we are telling NewsTicker how to rotate sponsors that are “short fuse.” For example we could use the three sponsors from the previous example, but we want to rotate them during late sports and only on Monday, Wednesday and Fridays. You would build a new rotation “Late Sports” and choose those days in the “Specific days of the week” section. Put them in the proper order in the “Client Rotation Order” section and then set the length of rotation in the Advanced Settings.

In this example the sponsor logo would change every twenty seconds.

The “When no client is specified” drop down gives you added flexibility and options. Take a look at the screen show below of a sponsor rotation that spans an entire week.

Note: With this “Time Sequence” there are “holes” that don’t have a sponsor scheduled. The Sponsors module let’s you decide how to fill these holes, and they must be filled.

To backfill these “holes” we use the “When no client is specified” drop down.

This drop down let’s you decide what to do. The simplest choice is to either choose “A space character,” or “A null character.” Either of these choices will keep the sponsor position blank.

Here is where you can get creative. In our list above, if we chose “BMW Fort Myers” any empty hole, or time, would be filled with BMW. This would be an excellent way to handle a client who wants as much “ticker” time as he can get, and you don’t have to worry about scheduling since it will be done automatically by NewsTicker. You’ll even be able to print out when it was sent to your Freedom in a report so you’ll have the start of an affidavit.

If you don’t have a backfill sponsor why not use a promotional graphic for backfill. Put up a graphic that has your web address, a news promotion, or program message. To add a web address you would create the graphic about the same size as a sponsor logo. Add it as a client to the Sponsors Module, and then select it from this drop down.

Our example spans an entire week. The advantage is you only need one runlevel to control the morning show. It reduces errors from staffers picking from a long list of runlevels. For example if you don’t like the complexity of this set-up You could create a rotation and corresponding runlevel, for each day of the week.

The “Dwell” settings give you flexibility in what you put BETWEEN sponsor logos. Let’s say you want to promote your web site. You could tell NewTicker to dwell, or display the web logo for :30 seconds between each of your sponsor logos.

The timer section makes sure your clients get what they paid for and no more. With the “Stop timer when runlevel, or display, is paused the “meter” stops running for that client. Then when the display is unpaused NewsTicker will keep that logo on screen for the balance of time selected in the drop down box. Most typically the default of “Start timer where it left off” will be used.

After you’ve completed the development of your rotations contact the NewsTicker Client Support Center to have your LOGIC files updated to work with the Sponsors module.
You can contact the Client Support Center at support@newsroomsolutions.com or calling (704) 665-5300 and choose 2 when you hear the auto attendant.


Updating runlevels

The final step in getting your sponsors to run in the proper places, is to tie your rotations to the runlevel(s) that do the display.
Launch the NewsTicker Main Men and click-on Broadcast. Now open the drop down box next to “Choose a runlevel” and select the runlevel that you want to add the Sponsors Module display to.

To add a sponsor rotation to the “Breaking News” runlevel click on the “Edit” button and then on the next screen “Edit Loop.”

Notice in the yellow highlight that the Sponsor is turned off. To choose the sponsor rotation that you need click on the word off. When you click-on off you’ll be presented with a selection box that contains all the rotations that you have configured on your system.

Open the dropdown and choose the appropriate “Rotation” and press “Save.”

In this case we have assigned the rotation “Tuesday” to Breaking News. The finished product will look like the above screen shot.